The last time that independent Artists ShaoDow and Zuby ran the pop-up shop in Southampton West Quay shopping centre it was late summer, and it was an outstanding success. It's fair to say that tonnes of fans old and new, as well as supporters of independent music, dropped by to scoop a moment to listen to the new tracks from both artists, on the latest technology from Freesound Audio.
Taking advantage of the 8 speakers incorporated into the FAC headphones which provide an immersive noise-cancelling listening experience combined with the ability to play music from the built-in MP3 player, or stream samples of new work via bluetooth, ShaoDow and Zuby are able to demonstrate their own music whilst showing off a vast array of impressive merchandise. All of which has been produced independently.
After ShaoDow appeared on TV in the award winning (yep it won an award!) documentary DIY: Words, Sound and Power, director Tom Greenidge returned to do a short follow up documentary with him called ‘ShaoDow – 2 Years Later’.
Watch this short video which will give you a taste of just how the pop-up shop has proven such a successful model for this entrepreneurial rapper, which now offers him the perfect opportunity to reach new customers and gain a larger following whilst maximising his merchandising opportunity.
Watch the video here: Comments welcome below :)